50-60 is considered a. Get a visitor to give permission for you to follow up (by email, phone, etc. Founded in 2004, Moz offers an advanced all-in-one SEO tool to help websites improve their search engine ranks. How Moz calculates Domain Authority. Can be manipulated to reflect artificially high scores. Moz Keyword Explorer. Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. Page Authority scores range from 1 to 100, with higher scores reflecting a better capacity to rank. The score is based on a proprietary algorithm that takes into account various metrics such as the number and quality of inbound links, the relevance and authority of the linking website, and the content on the page. New websites and pages always start at 0 and need time to gain authority. Page authority was made popular by Moz, an SEO company that created a scoring system that measures how well a specific. PA score is of critical concern to most of the SEO experts and they are right about it. Page Authority is the value of a page measured between 0 and 100. Key MOZ metric are as follows: Domain Authority: 23. It’s essential to keep in mind that the concept and the metric are two different things. How topical authority works in 2023. Domain Authority is a proprietary Moz metric used to predict how likely a web page is to rank in search engine results, based on a variety of factors, but like Google’s E-E-A-T, it depends largely on the number and quality of links that web page has earned. 4. Moz. Lastly, check out this post from Curata - HUGE list of opportunities. Prioritize pages with high authority. Dear all, I tried to find this question using the search option but cannot find the exact same problem. , Domain Rating). The higher the Page Authority, the greater the potential for that individual page. We wrote the blog on SEO — literally. Moz’s Link Explorer web index provides the foundation for domain. g. Because there's such a big disparity here, both of them have a handy 10 point scale, as illustrated below. If your new URL scheme isn’t universally better than the old one, some pages may permanently lose ranking. Moz Link Explorer. PA considers unique domains linking to a page, do follow and no-follow links. Moz Rank is a metric that measures the popularity and authority of a website based on the quality and quantity of its backlinks. Domain authority is a search engine ranking that determines how likely a website is going to rank in terms of results. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Categories: Content Marketing Local SEO. Semrush ‘s explanation of the similar-sounding Authority Score. Moz also offers a Google Chrome Extension MozBar which allow Moz users to display only the Page Authority (PA) and Domain Authority of the current page they. Page authority is a score developed by Moz that shows you how a specific web page may perform or rank on a search engine page (SERP). One of the best ways to demonstrate your authority is to show your continued interest in unearthing new information and insights. How is Moz Page Authority calculated? Moz Page Authority calculated on a 100-point, logarithmic scale where it uses different […]In fact, there are a number of services that claim to be able to predict how well a given page or site will rank in search engine results pages (SERPs). What Is Page Authority? Page Authority (PA) is a metric used to estimate how your page could be ranking relative to other pages on the same topic. It is used to describe the strength and quality of a page or a website. You can use Search Visibility to get an overview of how well your site is. Get free link data. Moz continuously updates the Page Authority algorithm so that the page score may fluctuate occasionally. A good Page Authority is a score between 60 to 80 on the PA scale. Page authority (PA) is a score from 1–100 that helps measure the strength and performance of an individual page. This means search results include a minimum of 10 good answers for search queries on the first page. Domain Analysis Get top competitive SEO metrics like DA, top pages and more. Page authority is an indicator of a page's ability to rank. Since Moz’s introduction of the DA score, many other domain authority scoring systems. Better to have fewer links from pages with high DA many links from pages with. Create high-quality content (that people want to read) Domain authority can be likened to the influence of an expert within their own discipline and in the larger scholarly community. The scores are between one and 100, the higher the score the greater the ranking ability. According to Moz, there is not really a "good" or "bad" domain authority score. The score of PA is from one to 100. Moz DA ranges from 1 to 100, with higher scores equalling a better domain (aka a better chance of ranking highly). It runs on a scale from zero to a hundred. You get the following explanation from OpenSiteExplorer when you look for a domain that isn't crawled: Although our index is large, there are a number of reasons why we may not have data for the page you've requested. Page Authority ratings range from 1 to 100, with higher scores leading to a higher ranking capability. Webmasters should use the 301 redirect if they have changed domains, or have launched their site on a new content management system with a new URL structure. The Moz Domain Authority Checker is a free software to check the domain authority of any website: Even though this metric is not an official ranking factor and doesn’t actually affect the SERPs, domain authority is still a good metric to pay attention to because it indicates your potential. This score can compare websites or track the ‘ranking. For using the Mozbar, you need to download and install the Mozbar for your browser. The more points the page scores, the higher its chances of getting high positions but only in the artificial environment of the Moz ecosystem. As Moz said, “You can’t go wrong with continuing to build your backlink profile through good old fashion link building!” How To Use Domain Authority Correctly. Domain Authority is the score given to your domain according to its strength and potential. One thing to be aware of, Google does not look at page authority (PA) or domain authority (DA) specifically as these are Moz metrics. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. Domain Rating is a comparative metric (like Moz’s DA) that compares the strength of a website’s backlink profile to others in Ahrefs’ database. This study is based on the first 20 organic results for every MozCast keyword (10,000 keywords), on both desktop and mobile, from a suburban location in the USA. Moz Pro Introducing Brand Authority Learn more Free SEO Tools. Domain Authority is the ranking potential of pages on that domain. You can check the below image for the same. Moz uses an AI machine learning model to identify Google’s algorithm that best correlates with rankings across a ton of different SERPs that Moz predicts against. Page Authority scores. Simply searching Google can give you some question inspiration. Build More High-Authority Links. Moz's Domain Authority search engine ranking score ranks from 1 to 100, with the higher numbers meaning probability of better results in the SERPs. Scores can land anywhere between 0 and 100. press@moz. Here you'll see the Domain Authority, Linking Domains, Inbound Links, and Rankings Keywords. It's perfectly natural to have some links from low-authority domains and pages, and in many cases it's both relevant and useful to searchers. The Search Visibility score is the percentage of clicks we estimate you receive based on your organic rankings positions, across all of the keywords you’re tracking in your Campaign. MozBar Location: You can decide if you want the SEO bar at the top or bottom of your screen. You'll notice the Y-axis is showing a hypothetical Link Juice metric on a. Hope this answers what is Page Authority. What Is Domain Authority? Moz defines domain authority (DA) as a score attributed to a website based on the number of linking root domains and the likelihood of it ranking on a search engine’s result pages (SERPs). Get a visitor to give permission for you to follow up (by email, phone, etc. Brand Authority™ is a score (1-100) developed by Moz that measures the total strength of a brand. Further reading:. 2. We talk about it, debate its importance, and joke about Google using it to rank websites (they don’t). For example, you can track the authority of your latest pillar page you published and see how it compares to your competitor's pillar page addressing a similar topic. Page Authority. Technically, Domain Authority (DA) is the ranking metric used to predict how well a website will rank on various search engines created by Moz. It’s important to have a good understanding of the types of links that you can build, as well as understanding the technical aspects of links. As the creator of the DA score, they offer the ideal domain authority checker. DA is a hot topic in the SEO and marketing world. Domain Authority is calculated by Moz and runs on a scale of 0-100, with 100 being the highest. Page Authority or PA is a score that is given by Moz to predict the potential ranking of a specific page on SERPs (search engine result pages). Conversion rate: 4%. Scheduled Updates: Moz typically updates its DA and PA metrics on a monthly basis. Domain Authority (DA) is a score developed by Moz to predict how likely a website is to rank in SERPs. page authority and domain authority are a good measure of how good a website is (but not the only measure!). Keeping an eye on drops. They also explicitly state that DA isn’t a metric Google uses to. Page authority measures the ranking strength of specific individual pages. Page Authority is a 1–100 scale developed by Moz that estimates the likelihood of a page’s ability to rank in a search result, based on our understanding of essential ranking factors. Domain Authority vs. Domain authority is a score created by Moz (SEO software) to help businesses understand their website’s performance in the search engine result pages. So the more quality links you have pointing to. What is interesting: MozRank, my competitor is ahead and for. When defining the strategy for your link building campaign, you’ll need to think about the types of links you need to get. With Brand Authority, Moz makes the elusive but powerful idea of brand into. Search Visibility is one of the first metrics you'll see in your Campaign Dashboard. It is based on a combination of factors including the age of the domain, the number of links pointing to the page, the quality of those links, and the overall popularity of the site. Leads: 8. You will always be working to build your domain authority, and the higher it is, the better your chances of ranking well for your most important terms. 2. My domain receives 8 times more backlinks and ranks lower. Spam Score is a proprietary Moz metric that looks at a bunch of on-page factors, and those have been incorporated into the new metric, which makes it much more reliable. Over-optimization can signal manipulation to Google, and many SEOs recommend a strategy of anchor text variety for better rankings. Other factors that determine your page’s Domain Authority include MozTrust and MozRank, which are also metrics developed by Moz. Link building for local SEO. Your site may have thousands of broken links or millions of broken. not to be confused with PageRank ). To fully utilize this, the authority of the page is ranked between the numbers 1-100. Keep an eye on those “ People Also Ask ” boxes and keep a record of questions that need your attention there. It estimates how well a page will rank in organic search results. See "Optimize images" below. Step 1. Create newsworthy reports and studies. The higher your Domain Authority score, the more likely you will rank on SERPs – and the better your chances of winning new customers. What is Page Authority (PA) PA is another parameter of Moz. com OLD one is a respected webites with 35 in MOZ page authority and with +15000 incomming link (104 root domains) NEW one is curently on 0 The programmer has just that build the new website has set it up so that when people write or find the old domain. On-Page SEO. Domain Authority 2. Let’s take a look at three on-page optimization tactics that you can use to get the right message to the right people at the right time. The Page Authority calculation is more of a comparative measure with which the results of Google’s first results page is. There is even an interesting Twitter thread in 2020 from the co-founder of Moz, Rand Fishkin. What is Page Authority? Page Authority (PA) is a metric developed by Moz that predicts how well a specific page on a website will rank on search engine result pages (SERPs). txt” and should be located in the root domain directory of your website. What's changing. On top of it all, the competition for the first positions is huge, and competitors know how to. Page authority. As a result, we’ve made the tough decision to delay the launch of Page Authority 2. Complete Local SEO Management. Page authority and domain authority are SEOmoz metrics. Searching “what is page authority” returns Moz as the first result, and their meta description is “Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on. Your PA score is measured on a scale of 1 to 100, with higher scores indicating. Similarly, the closer a website's score is to 0, the lower its DA score will be. 302s don’t pass PageRank. Moz Link Explorer lets you check the domain authority of any website. Topical authority makes sense. So it isn't a metric that will improve your ranking in the search engine. Mar 17, 2023. It's created by an SEO tool, in this case Moz. I am a bit puzzled as to how the PA can be so much higher than DA. Staying fresh by updating your content often with valuable information will have a better chance for Google to rank your site higher with each update. Following last year’s update to the algorithm that powers Domain. After all, this is a website that has a. When users are coming from one URL to another, they don't want to see broken pages, and those link signals can pass relevance and value to Google. When you search “site:quora. Building high authority links is the ultimate way to increase your website’s domain authority. Page authority is different to domain authority, which measures the authority of an entire website. As Moz tends to do, we’re pioneering a new manner of calculating Page Authority to produce superior results. Moz offers a Free Domain SEO Analysis Tool to help you check your website’s DA. 1. I left for a long time but happy to be back! 🙂 My client is a local HVAC company. ” a DA score is based on the total links directed at a website, the quantity and quality of linking root domains, and other factors based on crawls run by Moz. Domain authority (DA) is a ranking metric that you can use to predict how well your website will rank on search engines. Link building is the process of acquiring hyperlinks from other websites to your own. Domain Authority (DA) is a score developed by Moz to predict how likely a website is to rank in SERPs. Once you hit enter or click Analyze, you'll be taken to the Overview page. " This will run a crawl of only the URLs from the Internal Link report. It will also be compared with other pages in the same industry and then evaluate the final score. 2. That’s because the ranking boss Google wants pages to provide users with good content; it’s the point of search engines, after all. These are the best free tools to check domain authority of any website, 1. Linking is common practice on the web - expected and respected by users of all kinds. Page authority is a term that was introduced by Moz. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. the site of "Friends of Richmond park'. Usually, the competitive metric is considered in deciding the page performance rather than a concrete score. You can look at unique versus duplicate content. , Domain Rating). Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz's own index. 2 and 5. Both Moz and Semrush offer free and paid versions. It is essential to know about the current Page Authority of a website that which page requires updating. It enhances the perception of your site's expertise, trustworthiness, and relevance, helping you. Some of the most popular ways to. Hyperlinks are either 'external' or 'internal' depending on their target URL destination. What is domain rating? A domain rating is a metric developed to help predict how likely a domain, subdomain, or page will rank in search engine result pages (SERP). May use techniques to improve your ranking. If so 301 redirect the poor content page to the right content page. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERPs). Change the dropdown to pages that link to any combination of: The result is a much more specific set of link opportunities. Moz Page Authority predicts the likelihood of a single page to rank well, regardless of its content. Do better SEO. It is made up of an aggregate of metrics (including general link profile, quality and quantity of links, and more) that each have an impact on this score. Moz also calculates the Page Authority (PA) for a specific URL, scoring it the same way that it does for the domain as a whole. SEO Q&A. Moz itself has said that Page Authority is a ‘comparative’ tool, which helps us to compare a website’s probability to rank. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Page authority is the score that predicts how well a page will perform on SERP. Slow sites have high bounce rates, which is a big red flag to Google and the other search engines. Getting a site from 0 to 10 is much easier than getting from 10 to 20, and getting. . Moz’s Domain Authority is not the only site authority metric available to SEOs. Page authority developed by Moz is a score which predicts how well a specific page in your website ranks on the SERP. SEO software company Moz developed Domain Authority as a way to assign a cumulative “grade” to your website based on its ability to compete with other websites for search engine result page (SERP) ranking. Domain Authority: Level: 0-10: Worst: 10-30: Bad: 30-40: Acceptable: 40-50: Average. It's important that visitors to your site can do two things right away: know what the page they land on is about and easily find the information they're looking for. . Moz Local. Moz uses machine. rhutchings Aug 1, 2011, 4:46 AM. Outreach and pitch this content. More often, it’s just a case of diminishing returns. Attention: How to reduce HTTP requests to improve page loading speed #7. The overall Spam Score is currently an aggregate of 17 different "flags. Page Authority estimates the amount of backlink equity of the homepage. You have the tools to tell when content is good and to select a team that knows what makes it great. What is considered a good Domain Authority? The higher your website’s Domain Authority, the more likely your website is to have a high rank within the search engine results pages (SEPRs). ”. Low scores indicate that your page may not show up high in the SERPs. Once complete, check the status code column for any 301s. Domain Authority. The score ranges from 1 to 100. An introduction to Domain Authority. People are scared for a number of reasons; they worry that linking out could: Harm their reputation. Page Authority is the value of a page measured between 0 and 100. Website “Authority” Checker Check the “authority” of your domain (as measured by Ahrefs). Moz Local Raise your local SEO visibility with complete local SEO management. Going from pretty good to pretty gooder probably isn’t worth the time and effort, let alone the risk. There are many ways to get links. Relevant content and authority, without copying. Browse MOZ's product catalog and select the items you want to include in the gift box. You run a dairy testing company and want to build links to your scientific resource pages. While absolute conversion rates vary wildly by industry, unicorns always outperform donkeys by 3–5x regardless of industry. Stumbleupon. The free versions of both these tools have their own set of limitations and benefits. The more links you have pointing at your Twitter page the more likely Roger will pick it up, but I really would not worry about it. Moz’s tool allows businesses to check Domain Authority to “predict how likely a website is to rank on search engine result pages (SERPs). Moz developed this SEO scoring system. The Rankings Keywords count comes from our Keyword Explorer tool. Brand Authority is a Moz metric, on a scale of 1-100, that measures the total strength of a brand. A good link should come from an internally well-linked page on a site. 2. e. com. DA PA checker Moz: Moz page authority is a rating system created by Moz. Perhaps you changed it to something too vague or strayed too far from the on-page topic — it might be good to try a different approach. D. A site’s Domain Authority score is on a logarithmic scale that runs from 1 to 100. When it comes to domain authority, high-quality backlinks are king. The higher the value, the easier your site can dominate the first few pages of Google. 00. A Landing Page is a page that focuses information targeted towards a particular user – and according to Seth Godin, optimised specifically to encourage 1 of 5 actions: Get a visitor to click (to go to another page, on your site or someone else's) Get a visitor to buy. On the other hand, the term Domain Ranking is an Ahrefs metric, which indicates the strength of a website’s backlink profile. 2. Moz uses a score called Page Authority to calculate this prediction. Brand Authority uses two core Moz strengths: (1) Our deep knowledge of search results and rich search features, and (2) Our massive database of search volume information. 0 is on the way, bringing more accurate predictions of page-specific search performance and stronger correlation with the SERPs. Moz Domain Authority was created as a way for a website owner to measure how likely their website is to rank on the SERPs on a scale of 1 to 100. Keyword Difficulty in Keyword Explorer takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google for the given query, as well as modifying intelligently for projected click-through rate (CTR) of a given page. Domain authority indicates the likelihood of a website ranking on SERPs, and is calculated by the quality of a website’s backlinks. Moz Academy Upskill and get certified with on-demand courses & certifications. MOZ LINK EXPLORER: World's best BACKLINK CHECKER with 40 trillion links. It uses similar principals as Google PageRank, which is why this score is a reliable indicator of ranking potential. Add all your competitors to the bulk Domain Authority checker. Remove any bad links and fix any broken ones that may hurt your domain score. The concept of website authority in SEO shouldn’t be confused with the. Think about it: If your site’s domain authority is 32 and you get a link from a site with a domain authority of 75, this will contribute to increasing yours. Following last year’s update to the algorithm that powers Domain. Moz’s Domain Authority is not the only site authority metric available to SEOs. New Releases Get the scoop on the latest and greatest from Moz. Ultimately, we believe this change is a good thing. It’s essential to keep in mind that the concept and the metric are two different things. To gather link data we use a crawler called Dotbot that starts with. " You can think of each flag a potential "warning sign" that signals that a site may be spammy. It can be difficult. In general, the closer a website's DA PA is to 100, the more likely it has a good domain authority. Moz’s link analysis tool provides a historical analysis of your domain authority for the previous year. A) Have the best opportunity to rank highly in Google and Bing. According to Moz. But the general assumption is that a reputable website will have a good domain authority and a high TrustRank. Simply enter the URL of your website or your competitors and view the domain authority. When spelled with a capital D, capital A, it's Moz's own metric. This information sheds light on the credibility of the URL and its ranking potential. Open external links in new tabs. Two links from the same website would only be counted as one linking root domain. Among the best known are a pair of metrics developed by the SEO gurus at Moz: Page Authority (PA) and Domain Authority (DA). Page authority is the score that Moz gives to specific pages based on the quantity and quality of links present in them. By looking at a specific. Moz Domain Authority was created as a way for a website owner to measure how likely their website is to rank on the SERPs on a scale of 1 to 100. On the other hand, the term Domain Ranking is an Ahrefs metric, which indicates the strength of a website’s backlink profile. Google’s “People Also Ask”. 1. Since its humble beginnings in 2004, this is where SEO happens. Build More High-Authority Links. SEO involves optimizing a website to improve its ranking on search engine results pages (SERPs), which can help increase your reach to potential customers and support your wider digital marketing efforts. Reddit. And make sure to reduce your website’s bounce rates to increase your overall site’s domain authority. Quora has very neat and tidy SEO. You can showcase expertise and trust by publishing high-quality, informative content, refining your internal linking strategy, citing authoritative sources, and receiving high-quality, relevant backlinks. The Authority could be suffering from any or all of the following: Keyword research is 5. Domain Authority and its page-level equivalent Page Authority – DA and PA – are two of the best-known and most respected metrics in the SEO industry, widely used to rate a domain or page's rankability. Domain Authority & Page Authority (DA/PA) Moz’s proprietary authority metrics provide powerful insights at a glance and are best used as benchmarks relative to your competitors. At Moz, we believe there is a better way to do marketing. Do not use gzip on image files. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. MozBar Alternative: If you don’t want to add the MozBar as a Chrome extension, sign in to Moz’s Link Explorer. The score is a 0-100 scale, with higher scores indicating a higher likelihood of ranking in the top positions of the search engine results pages (SERPs). The official term and algorithmic score were invented by the good folks at Moz. The score for DA/PA is calculated algorithmically on a scale from 1 to 100. I feel like I'm wasting time by going out and creating backlinks for a new page to increase page authority, especially when I've already got the domain link for domain authority. Individually owner-verified local Plus page. This week, Moz released a new feature that we call Spam Score, which helps you analyze your link profile and weed out the spam (check out the blog post for more info). Through proven expertise, you build authority and trust in your field. Historic domain authority is easy to check. The domain authority, also known as Website authority, is an SEO concept that represents how much “strength” a site has to rank in search engines. Top SEOs don't believe that the "title" link attribute. Page Authority vs. The metric ranges from one to 100: the higher the score, the greater capacity a site has to rank. It was created by the. It directly impacts a webpage’s ability to rank higher in. How to Check Domain Rating/Authority (3 Methods) 1. 179 Total Links. Moz Local Raise your local SEO visibility with complete local SEO management. Moz Domain Authority Checker. They estimate a page’s possible ranking via several channels, “including linking root domains and the number of total links, into a single DA score. Case Studies Explore how Moz drives ROI with a proven track record of success. You’ll get closer to a good Domain Authority score because you will only have credible and authoritative sites linking to your website. They offer numerous tools to help your SEO plan succeed. You'll notice the Y-axis is showing a hypothetical Link Juice metric on a log scale. For Moz, you will have to enter the domain of the website you wish to check using its free domain checker to see the domain and page authority as well as the ranking keywords of your competitors. . At this point, the site has a DA of 22 and the home page has a PA of 35. Moz was the first & remains the most trusted SEO company. SEO software company Moz developed Domain Authority as a way to assign a cumulative “grade” to your website based on its ability to compete with other websites for search engine result page (SERP) ranking. DougRoberts Nov 18, 2013, 1:16 AM. Page Authority (PA) is a metric developed by Moz SEO. com and new one is foodstepsinasiatravel. The first has a score ranging from 0 to 10. Posted on July 14, 2022. Moz Domain Authority (also called DA score - domain score - Moztrust) is a metric developed to help predict how likely a domain, subdomain, or page is to rank in search engine result pages (SERPS). Moz was the first & remains the most trusted SEO company. Moz considers approximately forty different factors when determining a page's Page Authority. A higher PA score means a greater chance of ranking well on search engine result pages (SERPs). Moz Pro cost. Moz calculates DA on a score of 1-100. Created by Moz, sites are given an assigned number, or a score, from 1-100; the higher the score, the. Searching “what is page authority” returns Moz as the first result, and their meta description is “Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Moz Domain Authority: The Calculation Domain authority and page authority also have a mutually beneficial relationship; building more links to your individual pages will have the effect of raising your domain authority, and raising your domain authority in general will increase the page authority of your individual pages. Is there a way to do this? Would I need the SEOmoz API? And what is the charge? All I. A Landing Page is a page that focuses information targeted towards a particular user – and according to Seth Godin, optimised specifically to encourage 1 of 5 actions: Get a visitor to click (to go to another page, on your site or someone else's) Get a visitor to buy. A business that just starts often has a value between 10 and 25. Similarly, Moz chart scores less indicate a poorly connected website. By definition, 302s are temporary. In the last six months domain authority, page authority, domains linking to the site have declined. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Domain Authority (DA) is a metric that Moz builds tools to help improve SEO, developed to predict how well a website will rank on search engine results pages (SERPs). 0. This article will discuss what constitutes a good Page Authority score and the differences between Page Authority and Domain Authority. There is a lot of great info on this simple report. Here's a step-by-step guide on how to do it, along with some creative packaging ideas: Step 1: Select the Products. When you use the Link Explorer, you only get 10 free queries a month. Simply enter the URL of your website or your competitors and view the domain authority. The score is a prediction of how well a website will perform in search engine result pages (SERP). Developed by Moz, an SEO software company, Domain Authority is not used by Google and should not be taken as the last word on website performance. As previously mentioned, it all starts with good content. 1 is. Our SEO tool will also provide Page Authority scores for your domains. Moz Rank uses three parameters when calculating. Learn more Try Moz Pro free. Domain Authority, a number to determine the strength of a website, is a rating system developed by Moz. DA scores are available in the following Moz tools and features: • Link Explorer“Page Authority” (PA) is a scoring system developed by the SEO company Moz that predicts how well a specific page will rank on Search Engine Result Pages (SERP). are a few examples of the data that Moz gathers and.